Ethos

Specifications

See peers: You provide a peer's name and website; it reads their site, then checks what is said about them online and whether AI recommendations mention them.
Market one-pager: Combines what customers are asking, peers, trending topics, and recent posting performance into one page
Pick one of three titles: Different approaches: one states it directly, one opens with a question, one sets a scene.
Primary keyword: Picks one from the words customers search for and places it at the start of the title
Hashtags: Only truly relevant ones.
First comment: After publishing, post a comment and pin it.
One card per post on mobile: One-tap copy of the text, one-tap save of images and video, suggested posting time noted
To-do today: All small pending tasks across posts are combined into one screen on the homepage, finishable in five minutes a day
Auto-mark as "Posted": Detects that you published the post it wrote in the app, and auto-marks it as "Posted"
Auto-track daily: Likes, saves, comments, and shares are auto-recorded daily
Pulls in new comments and drafts replies: Pulls in new comments, drafts replies, and pushes them to you to copy and respond
Profile check: Checks whether the name includes category and location, whether the bio clearly states what you do and where, and whether there is a pinned post; provides improved name and bio directly.
Submit a screenshot, get instant feedback on what's blocking you: Submit a data screenshot; it reads impressions, viewers, likes, saves, comments, and shares
One paragraph per week: One paragraph per week, only one thing
Follow-up: When a post's viewers reach twice your usual, a follow-up is auto-generated
Reviews & comments: Customer reviews and comments on posts—screenshots or pasted text both accepted; it drafts replies for you to copy and respond.
Customer questions in comments: Customer questions in comments are added to "What customers are asking."
Today's comment targets: Ranks a few posts worth commenting on by value—someone looking to buy, someone having trouble, trending posts in the same category, local-life posts in the same city (for brick-and-mortar businesses only); up to 5 at a time, each with a drafted comment.
Find collaborators: Divided into four categories — those who help you sell (channels, distributors), those who help you speak (designers, bloggers, local shop reviewers), those with the same customers (merchants who can refer each other), and those who do work for you. Up to 8 at a time, with a review and a private message written for each.
Write only, no posting: You copy and post all reviews and private messages yourself.
Store information: One page per store — store name, address, phone, business hours, how it's referred to nearby; store pages are automatically generated on the official website.
Table card with two QR codes: Only a few fixed sentences are used on the card; no mention of "positive review", "five stars", or "cashback".